Ch. 3 - Ethics & Social Responsibility

Ethics and Social Responsability is really important in Guess company because is the principale and values  that would show respect to the customers. Making the company more popular by giving a good service like the way you treat the customer. Guess is always making sure that all customers when their coming out of the store are satisfasty with the purshes. Also the way the company works is giving you a good serivce with giving you the opportunity to try the product for example the jeans for womans are really good because if your skinny would give you some curves and if your okay it would make you look greater.
The material is something important is which the company is on point because they dont want to seel a expensive ittem and the quaity sucks; but in guess is different its a price tht you'll be able to aford and also is goin to last for a long time.

GUESS - Spring/Summer 2011 Fashion Show

Ch. 2 - Strategic Planning for Competitive Advantage

 











The global brand of a young, sexy and adventurous lifestyle, with a complete line of apparel and accessories. Guess is about fashion and  having fun with your own style ;)

Guess has a lot of strategies when it comes to see if a customer would a prove the job. it could be with a watch, jeans, t-shirts and accessories. Guess want the customer to be satisfy with the items, this is why the compnay gives us the best attetion. the company has a lot of strategies reaching goals all the time. Guess give us a lot of options which you can earn points and get discounts. Also it gives sales and extra 50%; even that is an expensive and exclusive company; you'll be able to get. Guess has a lot of competititve advantage with other companies too. since all the companies like Michael Korse but is the quality and the mean it of gettin the item and saving money.

Ch. 1 Brief History and Mission Statement

    
GUESS was established by the Marciano brothers, who left the south of France in pursuit of the American dream. Inspired by European influence, the Marciano's put an innovative touch on the apparel industry, redefining denim. One of their initial designs was the stonewashed, slim-fitting jean, the 3 zip Marilyn. Bloomingdale's was the first department store to welcome the brand by ordering two dozen pairs of jeans. They disappeared from the shelves in just hours. This was the beginning of a long success story. They began advertising in 1982, then later they introduced their iconic black and white ads in 1985. The ads have won numerous Clio Awards.Their fashion models have included a number of supermodels many of whom, such as Claudia Schrieffer  , Eva Herzigova , Valeria Mazza, Kate Upton, Julia Lescova, and Laetitia Casta;  first achieved prominence via these ad campaigns.

In the 1985 Robert Zemeckis movie Back to the Future and  Marty McFly (Michael J Fox) wore distinctive Guess denim clothing,  reportedly designed specifically for the film. During the 1980s Guess was one of the most popular brands of jeans. The company was one of the first companies to create designer jeans. While the first jeans were for women, in 1983 men's line debuted. In 1984 Guess introduced its new line of watches known as "Guess", "Guess Steel", and the "Guess Collection". The watch line is still in existence today, and has been joined by a number of other accessory sidelines. In 1984, they also introduced a line of baby's clothes, called "Baby Guess". The line is now incorporated with clothing for toddlers and kids called GUESS kids.